ORLANDO, FLA (April 4, 2014)- Paul Caldwell, President/CEO of Summer Bay Resorts, a vacation ownership management company with a 50,000+ owner base and resort operations in five properties across the US, announced plans to launch a new global brand – EXPLORIA RESORTS®. Over the course of the next three months, EXPLORIA RESORTS will emerge as the new corporate brand to five existing resorts currently part of the Summer Bay Resorts brand family, including the flagship, Summer Bay Resort in Orlando, Florida. Along with the other properties in the current portfolio, Summer Bay Resort will be re-branded as Summer Bay Orlando, An EXPLORIA RESORT. “We will continue to introduce exciting new destinations and exchange opportunities into the portfolio of existing resorts as we are currently finalizing the business model of a new member Club product to be introduced to prospective owners by summer, 2014” commented Paul Caldwell. Appointed CEO in October of 2012, Caldwell has served the organization for the past 19 years. Now at the helm of EXPLORIA RESORTS, Caldwell is supported by the leadership team including Juan Barillas, Executive VP/COO; Mary Kay Racher, Developer Controller; Santiago Creus, Director, Business Development; Santa Barillas, Director, Sales; Karen Kraftchick, Director Club Operations; Phil Brewer, Director Marketing; Bill Edmonds, Director, Financial Services & Compliance; Pat Cox, HOA Controller; Mario Plasencia, Director, Resort Operations; Celina Hallman, Director, HR, and 500+ additional hospitality professionals based in the corporate headquarters in Orlando, FL. With this new leadership team in place, EXPLORIA RESORTS is positioned for continued growth and future expansion.
This news follows announcements made earlier this year for major renovation and product development plans now underway. These plans include:
Renovation of Summer Bay Orlando Resort
A $14 million dollar, 2-year renovation project – the largest renovation project of its kind to date at Summer Bay Orlando Resort – is scheduled for completion in 2015. All 500+ units will be completely refurbished. Renovations and refurbishments include flooring, furnishings, lighting, kitchen appliances and countertops, bedding, accessories and bath upgrades.
Adventure Park– scheduled to open in summer of 2014
The latest amenity to be added to the Summer Bay Orlando Resort lineup is Buccaneer Bay, a pirate themed Adventure Park. Family-friendly experiences will include a floating dock with bumper boats, a rock climbing wall, zip lines, bungee jumping, a “Wipe-Out” style inflatable zone, a food & beverage outlet, shaded seating, and an integrated Kids’ Interactive Water Playground.
Activities Center– scheduled to open in April of 2015
As part of the resort renovations and continued growth, a new state-of-the-art, 10,000 sq. ft. Activities Center is planned to provide activity, gathering and entertainment spaces for every member of vacationing families.
Features will include:
- Multiple gathering, entertainment, and activity spaces to support the latest and future technology experiences
- Movie Cinema Theater
- Owner’s Lounge
- Fitness Center
New Luxury Condo Building – scheduled to open in spring of 2015
Features of this new, 6-story luxury high-rise condo building will include:
- Forty-five units consisting of 1, 2, 3, and 4-bedroom spacious floor plans
- 2 top floors designated as Registry Collection, RCI’s highest product offering
- All units will feature numerous upgrades
- Presidential Lounge with rooftop observation deck
- Full Service Spa with Fitness Center
Also now underway are two new 3-bedroom houses– scheduled to open in early fall of 2014
These additions will add to the existing 25 houses which each feature private entry, garage, screened in patio with heated swimming pool and spacious floor plans.
To support the anticipated growth, a new Marketing Call Center and two new Sales Centers are planned to be added by mid-year. Located in the mid-west region, these centers will support the existing sales and marketing operations based in both Orlando and Gatlinburg.
CLUB EXPLORIA® scheduled launch: spring of 2014
“Building on the existing member Club model, CLUB EXPLORIA® will take club membership to a whole new level with more resorts to travel to and experience, more ways to exchange, more flexibility, benefits, and ultimately, more ways to vacation” commented Karen Kraftchick, Director, Club Operations, who joined Summer Bay Resorts in November 2013 and who leads the CLUB EXPLORIA® launch. More details of the new Member Club will be released later this year as CLUB EXPLORIA is launched through Legacy and Front Line sales initiatives.
About the EXPLORIA RESORTS® brand
The EXPLORIA RESORTS brand was created as an evolution of Summer Bay Resorts, building upon more than 20 years of proven success as a diversified hospitality, development and management company which has operated marketing and sales operations to support the collection of resorts and hotels in Florida, Tennessee, and Missouri. The EXPLORIA RESORTS flagship property in Orlando, FL, located in the Walt Disney World® Resort area, was established in 1995 by St. Louis, Missouri-based Joe and Loretta Scott. The 350+ acre property situated on an 80-acre spring-fed lake includes 525 villa and condo floor plans and 27 individual homes.
Crown Club Access and the soon to be launched CLUB EXPLORIA members, owners of timeshare intervals at EXPLORIA RESORTS locations, enjoy access to five home resort locations plus RCI’s network of more than 7,147 resorts worldwide.
The EXPLORIA RESORTS brand continues to look for opportunities to expand its Home Resorts and Direct Exchange Partnerships to top North American and international destination locations.